Our Story

It all started with bananas. Before any dog chew was cleaned, baked and delivered, Steve Mamak, Jay Mokbel and Fede Kertzman were in the deep jungles of Bolivia, five hours from civilization and in search of ways to distribute and sell bananas. After learning of the challenges they would face exporting these products, the traveling trio decided to go back to the drawing board and brainstorm a new business idea.

Fede, an expert in goods to and from Argentina had noticed an increase in beef sales to the United States. This observation led to research and discovery of a trend quietly growing within the pet industry. 100% natural beef dog chews were gradually replacing rawhide and slowly becoming the chew of choice amongst pet owners. As dog owners themselves, Steve, Jay and Fede decided to pursue this opportunity, developing a company where transparency is the foundation.

“Torito Brands was born. We partnered with local farmers where our chews were cleaned with water, baked and every chew was personally inspected. Despite our growth, this process continues.”

“Torito Brands has grown to over 100 products under Nature Gnaws, Che Dog and Private Label. Each standing proudly by their name, providing only simple, natural and delicious dog chews.”